By: Jennifer Ortega
Photo By: Amanda Mazili
Despite the perpetual competition and struggling musician horror stories in Los Angeles, Whole Milk applauds the hustling and business mindset that forces musicians to develop themselves to the max. “It used to be a band but now it’s a business,” says Alec Reid, lead singer and guitarist for Whole Milk.
Originally stemming from a television concept similar to The Monkees, Whole Milk – consisting of Alec Reid, drummer Nate Ball, bassist Devin Burgenbauch, and Kevin Netz on the keys – is a beach goth band based out of Denver with plans to relocate to L.A. within the next few months to establish their career as serious musicians. Only in their early twenties, Whole Milk has already performed at venues and festivals such as Red Rocks and Lollapalooza within the last seven years they have been a band.
After starting off as a jam band that would play improvisational groove and hip-hop songs over 15 minutes in length, Whole Milk stepped back into reality and cut down on their tracks. “We were really fortunate with this project. Musically, we grew up as brothers together,” Reid said.
Whole Milk’s self-titled debut EP released April 20 after being recorded in a barn over the span of one day with producer Ben Clary. “A lot of the writing aspect came from Alec, but creating the songs were open. We tried to explore what we wanted to sound like. Once we locked that in, we had a solid 6 or 7 songs,” says Ball.
The evolution of music is so much more than just the music. The spaces bands perform in is unknowingly accounted for more than ever before – and Whole Milk relishes in house shows. “We aren’t the first to do house shows but it gives you the opportunity to have a DIY space. People just let their guard down – and if you just really put all the thought and love into a one night experience for them, the fans really respect that,” says Netz.
As far as the creative aspect goes, Whole Milk intends to continue exploring their sounds and musical opportunities. A lot of the time musicians get cornered into a zone where they lose interest and stop growing. “I want to create a sustainable music venture that pays our bills and makes our dream a reality. I want to be able to use that model to help other artists who are in our situation that don’t have the know-how; we can be the ones to say “this is how you do it.” We’ll hold your hand,” Reid says.
Continuing with that business mentality, Whole Milk has established partnerships with a variety of local companies across Colorado. Chronic Therapy, a marijuana dispensary, has released a limited-edition wax concentrate coined after the band. They might be a “good time” but there is thought behind every opportunity they pursue.