Last Saturday marked Canadarado‘s (Canada/Colorado) 2017 visit to the Music District in Old Town Fort Collins. The goal of the program was quite simple – To determine how we can assist Fort Collins’ and Denver’s expanding music industry at any and all levels of music production.
The answer was a little more elaborate. Music professionals from Vancouver and across Canada sat down with local musicians to discuss their craft, and dissect the many aspects of the trade. Artists, managers, and other professionals shared discussions. Prominent local R&B rapper Qbala suggesting more contemporary art crossover with the musical arts.
Other topics of discussion included how to improve as an artist creatively through smart lifestyle choices, how to grow as a performer by enhancing musician’s utilization of stage equipment, and the benefits of harboring an addictive style of personality;
“(As a manager) I want you to get cocky sometimes. I want you to spit venom, to melt my face off.” -Rob Calder
Mr. Calder is a thriving musical entrepreneur and record label manager out of Vancouver. His advice, coming from an extensive history as both a manager and a musician seemed to resonate profoundly with all artists, many of which nodded with slightly open jaws as he spoke.
Perhaps his most informative bit of know-how was that in the past, one would build a tree of support throughout their career. A structure of venues, managerial trust, musical peers and the like would naturally accumulate and look after one another before a band even had the credibility to release a successful album. Today, however, records are continually being released over sound cloud and similar websites, leaving musicians without such naturally built assurances. The unfortunate effect of this seclusion is for new bands to often be treated as “wallpaper bands,” or minimally paid, undervalued sideshows. The answer to this issue seemed to pass around the room in implied silence – we must stick together.
As like-minded artists broke into discussion groups, several groundbreaking collaborations were born. This lead to my favorite part of the convention – watching the musicians foster their pent-up energy and excitement to get creating until they did just that, stepping into The Music District’s Blue Room to record some collaborative jam sessions. There was a constant air of cheerfully competitive spirits bouncing ideas off one another, all to the end of mutual benefit. For more information on Canadarado 2017, you can visit the event website here. This and future events are open to the public, so feel free to stop by next year!