Pizza Rev – The New Kid On the Block

Just when it seemed like Fort Collins had enough pizza joints, Pizza Rev showed up and brought a whole new element to the game. Only a handful of months removed from its opening, the franchise is quickly separating itself from local competition with its build-your-own-pizza model and progressive methods of operation. Located on the corner of Laurel and College, it’s in a prime location for both CSU students and residents of Foco. What was once a small California restaurant idea has now become a nationwide franchise with over 50 locations.

I had heard a lot about this place. Mostly good things. I decided to take a drive out there this weekend to see what all the rage was about.

The Atmosphere

I was little intimidated when I first walked in, not going to lie. The menu was massive, I’d never been to a pizza joint that was operated like a Chipotle, and the last thing I wanted to do was make myself look like an idiot when I ordered my food. It didn’t help that I had zero clue what I wanted.

Quickly, though, this uneasiness was settled. The lady behind the counter greeted me by saying something to the effect of, “Welcome to Pizza Rev, if you haven’t been here before, this is how it works…” I appreciated the fact she could tell I was a little overwhelmed and made the process less confusing for me. The rest of the staff was friendly and helpful, which made for a pleasant dining experience.

The restaurant itself is modern and comfortable with plenty of seating and TVs scattered along the walls. It strikes me as the type of restaurant that could serve as a place to grab a quick lunch on a work break, or a meeting place for the crew to have some beers and watch the big game. Either way, the place gives off good vibes.

The Food

The only thing you pay for when you order your pizza is the dough. Whatever else you get on top is up to you, and it doesn’t cost you any extra. So, in theory, you could get every single topping on your pizza for the same price and just getting pepperoni and cheese on top. Giddy up!

(Maybe don’t quote me on that last sentence just to be safe, but that’s the impression I got).

After you pick your desired dough, you go down the line and start deciding the sauce, meat, and extra toppings you want to put on your personal pizza. When you’re content with all of that, they throw it in the oven and your food is ready in about 10 minutes. It’s a pretty cool system.

So, was it good?

YES. I really enjoyed my pizza. I could tell the ingredients were fresh and I loved the fact that it came straight out of the fire roasted oven – there was no time for it to sit and get cold. Thin crust isn’t my first choice for crust, but I went with it this time to try something different. I didn’t regret it. For the price (around $10), it was the perfect amount of food (6 slices). Here’s what it looked like:

The Beer Wall

I’d be remiss if I wrote an article about Pizza Rev and left out the coolest part of the whole establishment – the beer wall. Imagine your prototypical fountain drink dispenser, but about 5 times the size, and instead of it pouring soda, it pours beer. Yeah, that’s a thing.

Before I visited last weekend, I had heard about this beer wall but didn’t understand how it could possibly work out. Now that I’ve experienced how it works first hand, I gotta say, the idea is brilliant. If you want to drink, they give you a wristband that has an electronic sensor in it. You place the sensor next to the tap that you want to drink out of, and it activates that keg. The tap will only pour if it’s been activated by the wristband. Once you’ve had enough to drink, you bring the wristband back to the counter and it keeps track of all the beer you drank (Each beer has a price per ounce poured).

I couldn’t snap a great photo of the beer wall, but here’s what it looks like:

The Verdict

If I had to give this place a rating on a scale of 1-10, it would be at about an 8.2/10.

The uniqueness of being able to design your own pizza is something that shouldn’t be overlooked, as not many other restaurants offer this service. It makes it so that each time you visit, you can have a completely different dining experience. It’s not the greatest pizza I’ve ever had in my life, but it’s a more than adequate pie that I’m willing to spend $10 on.

The beer wall speaks for itself, it’s like nothing I’ve seen before.

The friendly staff and welcoming environment make it a great place to eat out with family, friends, or significant others. I would come here again, and I recommend giving it a shot to anyone who is interested!

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