Breaking the Grass Ceiling

Question: What do you get when you combine gender parity, social justice, environmental sustainability and cannabis? Answer: A Puffragette® [pronounced puff-ruh-jet].



Women are changing the face of today’s fastest-growing industry – cannabis. Join filmmaker Windy Borman as she discovers how they’re also changing the world in “Mary Janes: The Women of Weed.” The film features a powerful interview from Grammy®-award-winning singer/songwriter Melissa Etheridge. “Mary Janes” has garnered “Best Documentary” and “Visionary” awards on the festival circuit and been featured in Variety, The Associated Press, The New York Times, The Washington Post, The Huffington Post, Forbes, NBC, and ABC. The film is directed and produced by multi-award-winning filmmaker Windy Borman, whose recent successes include: the 10-time award-winning documentary, “The Eyes of Thailand,” narrated by Ashley Judd; and “The Big Picture: Rethinking Dyslexia,” which premiered at Sundance and on HBO.

“I heard from many women that their first cannabis experience came at the urging of a man, or at least a male purchased the weed for everyone. I flipped that script and made very mindful and empowered choices,” says Director Windy Boreman. “I purchased my own legal cannabis at a woman-owned dispensary and recruited a group of “Cannabis Fairy Godmothers” to guide me during my first consumption. As for what happened next, you’ll just have to watch the film.”



The first new industry to emerge in the 21st century is led by women. According to a 2015 Marijuana Business Daily study, women hold 36% of leadership positions across the marijuana industry. The national average is 23%. This means marijuana has the highest amount of gender parity in any industry in the United States. In fact, Newsweek predicts that marijuana could be the first billion-dollar industry not dominated by men. The people of North America have spoken. Ten states have legalized “recreational” cannabis in the United States, and legal sales in Canada began on October 17, 2018. Clearly, we’re at a tipping point and “The Women of Weed” could make marijuana legal nationwide, reform the criminal justice system, empower disenfranchised communities, and give life-saving medicine to children and veterans, all while building gender equality into a billion-dollar industry. We call this the Puffragette® Movement.


Mary Janes: The Women of Weed, Breaking the Grass Ceiling.  Join filmmaker Windy Borman as she explores the movement to end marijuana prohibition, her own relationship to the plant, and the stereotypes surrounding it. Through a series of empowering and educational interviews with a broad diversity of women leading the industry today, Windy’s own assumptions are transformed as she discovers cannabis liberation intersects with the most urgent social justice issues of our time. She learns how this green revolution has big effects on environmental sustainability, ending the War on Drugs and the Prison-Industrial Complex, and the destructive domination of Big Pharma.


Book your own screening of Mary Janes: The Women of Weed from Tugg.


About Cynthia 132 Articles
Cynthia Reaves is the Managing Editor of The New Scene Magazine and North Forty News. Cynthia is multimedia journalist with a master's in New Media Journalism and a bachelor's in Journalism with a minor in Music Theory and Composition. She has a grassroots digital publication, Argento Studios. She is a content producer and co-founder of The Nashville Music Masters. She was the social producer for Green Mile Films, PR for Women’s Grand Prix at the US Pro Challenge, and Chief Relationship Officer for technology company Studio Hyperset.

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