Brewers Association’s inaugural holiday takes place December 1
A new holiday celebrating small and independent U.S. craft breweries will take place the Sunday after Thanksgiving, on December 1. The Brewers Association – the not-for-profit trade association dedicated to small and independent American brewers – has created the inaugural “Small Brewery Sunday” celebration to encourage beer lovers to support craft brewers and seek the independent craft brewer seal a certified mark that identifies beer brewed by independent brewers.
“Every dollar a beer lover spends at a craft brewery and buying their craft beer at stores and restaurants, fuels a small business and supports the economic health of its local community,” said Julia Herz, craft beer program director, Brewers Association. “Small Brewery Sunday gives us beer lovers a formal reminder that when we buy a growler, crowler, six-pack or pint, we are supporting small brewery businesses and helping them keep their doors open, lights on and fermentation tanks full.”
Small Brewery Sunday aims to support craft brewers during one of the busiest shopping weekends in the U.S. and highlight their contributions as small businesses. According to the 2018 Economic Impact Report released by the Brewers Association, the craft brewing industry contributed $79.1 billion to the U.S. economy and provided 559,545 total jobs. In addition to providing jobs and a space for community building, craft brewers also support tens of thousands of nonprofits and charitable organizations. According to the Brewers Association, craft brewers gave an estimated $92.6 million to charitable organizations in 2018.
Breweries and beer lovers can encourage others to join them in visiting their local independent craft brewery by downloading and sharing Small Brewery Sunday social media assets. Follow and share your Small Brewery Sunday experience using the hashtags #SmallBrewerySunday and #SeekTheSeal.
To locate an independent brewery, and learn more about Small Brewery Sunday, visit SmallBrewerySunday.com.