Imagine being a VIP at the biggest and best events in Northern Colorado. Kyle Schrader, Director of Marketing at Schraders, did just that. As an avid attendee of concerts and live events he often wondered just how people got to sit in the front row, meet the artists and attend the VIP parties. Those questions launched what became Schraders Ticket to Savings. A monthly register to win promotion featuring exclusive VIP packages to local events, such as concerts, sporting events, and more.
Schraders has given away some amazing experiences thus far! A family of four received box seats to a Colorado Eagles Hockey game, including a player meet and greet, a puck drop before the game and roof access to watch fireworks after the game. Two huge wrestling fans were able to sit ringside at a WWE Live show, meet the superstars and even received authentic WWE folding chairs and merchandise. The possibilities of what you could win are endless!
Consumers can enter the contest by visiting one of Schraders 18 convenience stores throughout Northern Colorado, fill out an entry form for the current month, and place it in the designated box. Entrants must be at least 18 years old and can submit one entry per store per day.
A large part of the program’s success is the built-in employee participation incentives. Each promotion has three winning stores. Employees at the winning stores receive prizes and tickets to the shows! “It was really exciting to be able to take our employees from the winning stores to the WWE Live event at the Pepsi Center last February,” said Kyle Schrader. “The hospitality was amazing and it was really cool to see everybody meet the wrestlers and have their pictures taken with them.”
Ticket to Savings has been so much fun for everyone involved that Schraders plans to continue the program next year and expand on the event packages. So far, the company has stuck to prizes that are close to home, sending winners to events strung between Denver and Fort Collins. But going forward, Schraders and their team are building packages that may include destination events.
So next time you stop at a Schraders — whether it’s to fill your gas tank or grab your favorite road snack — submit an entry form for the chance to win an exclusive VIP experience.